Copyright Cutting House 2011
In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result.
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"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world."
Horst M. Rechalbacher, Founder, Aveda